Democracy PR

Democracy are a multi-award winning integrated agency specialising in PR, marketing and events. As part of my role at Cartridge Save I worked in partnership with their team on a number of high profile projects, providing creative for innovative PR campaigns and branded digital content in an ongoing strategy to raise brand awareness and augment customer loyalty.

This included a series of printable posters available to download and share across Cartridge Save’s social media accounts. Comprising a variety of themed activities designed to amuse both adults and children, I created a range of simple and interchangeable illustrative styles combining playful, hand-drawn typography to evoke a sense of home-made fun and entertainment.

I also designed branding, booklets, websites and printable resources for a number of targeted regional and national campaigns. I’m Dreaming of a Write Christmas is a seasonal short story competition which achieved notable success, winning gold at the CIPR Pride Awards in 2015 for Best Use of Digital. This incentivised campaign has been rolled out to primary schools to help teachers deliver on specific Key Stage 1 & 2 requirements with prizes for the winning students and their schools. Based on the success of this format we also created The Alties, a creative writing competition aimed at movie buffs and aspiring screen writers, challenging them to compose an alternative ending to their favourite films.