Meridian Audio design and manufacture premium audio-visual systems using precision digital technologies, and are recognised worldwide as industry pioneers at the forefront of high resolution audio while collaborating with some of the world’s most prestigious automotive brands. They presented us with a unique opportunity to conceptualise some high level visual treatments for a new website, challenging us to explore ways in which we could redefine their online presence, evolve their visual language and better connect with audiences in the modern digital landscape.
After conducting a thorough analysis of the brand and information architecture, I investigated ways in which additional resources could be exploited to refine the user experience and inform the structure of the interface. The design pays homage to the elegance and striking visual presence characteristic of their products, complimented by the brand’s monochromatic colour system. Harnessing black as a tool to emphasise principal areas of user interaction, and white as an expansive canvas on which to exhibit a captivating array of photography and video.
The result is an intuitive, fully responsive framework, capable of delivering immersive content across devices in a more fluid and intelligent way. Influenced by clean lines with a carefully considered approach to typographic layout, it seeks to capture the truly aspirational nature and universal appeal of this exclusive luxury brand.
- Web Design
- UI / UX
- Art Direction